“We have to break sharp, ... We have to break cleanly. We can't stumble. We can't do anything. We have to have the sharpest break this horse has ever done. ... We're out there in no-man's land, and if you do make a mistake you're in deep trouble.”
“It's a classic example of what CDF preaches against, ... People build in wilderness areas with narrow streets and very few ways of getting out. There's sheer panic with people worried about their homes and their lives.”
“Whether it's sight, touch, sound, smell, or even taste, we're conscious of using different elements in the hotel design to heighten the overall guest experience. We bring this consciousness to bear when developing new brand standards, while still being sure to take into account local and regional preferences.”
