“Despite significant interest in personalization, there is growing concern among consumers about the security of their personal data -- even with established, trusted brands. To address these concerns, we as an industry must be absolutely vigilant in our efforts to safeguard consumers' personal data.”
“Additionally, this year's survey shows a clear need for retailers to help consumers navigate through the torrent of options available to them. Too many retailers are losing out on commerce opportunities as consumers leave sites empty-handed simply because they can't find merchandise that interests them.”