“What's striking is the near unanimity of many of the opinions and attitudes expressed by these businesses. The majority (55.4 percent) say they are better off now than a year ago, and an astonishing 84 percent of businesses -- and nearly 90 percent of San Francisco and Sacramento firms surveyed -- believe their businesses will be even better off a year from now. Their expectations of sales and revenue increases and anticipation that their individual businesses will do better paints a picture far more optimistic than we could have imagined. They simply are not letting anything get them down.”
“Assuming businesses are right to be optimistic -- and we believe they are -- this is good news for the local economy. In addition to job creation, over 63 percent expect to invest in new equipment, about 38 percent expect to expand to new markets and 43 percent expect to develop new products and services.”
“Small businesses are extraordinarily independent in their thinking, and they often believe they can go it alone. There is real danger that by refusing to borrow, businesses will forgo growth and profit.”
“Half the businesses we surveyed are family-owned. About a quarter of these owners expect to retire or sell sometime in the next five years -- but only 13 percent expect the businesses to stay in the family -- with 35 percent having no idea what they will do or expecting to close down. Owners often spend an entire lifetime building their businesses -- but rarely give thought to what will happen when they are ready to retire. As a family-owned business ourselves, we strongly encourage businesses to start planning now -- to minimize taxes and address other financial and emotional considerations.”
“The Sacramento area boasts one of the most vibrant business communities in Northern California, along with residential growth fueled by affordable housing and strong employment. We see it as a natural opportunity for growth. Expansion within Sacramento and neighboring counties is a top priority for us in the next few years.”
“The leaders last year were East Bay companies. And they've had the best results, which reinforces our analysis that everything starts with the optimism of the entrepreneur.”
