“I'd say the toughest audience to get right now in news is the 18-to-34 year olds -- almost all of the network and cable news programs skew older than 50.”
“Yahoo! News is proud to provide Kevin Sites with the platform to tell these very important stories. By marrying video, audio, text stories and photos into a unique and interactive news experience, Yahoo! will allow the user to become personally invested in Kevin's journey.”
“We're presenting an experience that does not exist anywhere else. There will be other voices besides Kevin Sites that take advantage of what this medium has to offer.”
“We made a decision to go with straight entertainment programming in late night, ... That's just basically a scheduling opportunity that we felt over the long term had more potential.”
