“By creating a single source of responsibility for our marketing communications, we will ensure the consistency of our message to our customer. We want our customers to know that whatever their shopping needs, Wal-Mart provides products and services that are relevant to their lifestyle, at great value. Julie's experience will be instrumental in our efforts to showcase that message.”
“This campaign is very much in line with Wal-Mart's strategy of becoming constantly more relevant to the broad range of customers who shop our stores. Although our customers have a wide variety of needs and lifestyles, they all appreciate value, and value is a combination of quality, price, convenience, and trust. Our objective with this campaign is to show how our customers can find value across all our merchandise categories, value that improves the quality of their lives.”
“The Will to Survive documentary presents us with an opportunity to tell a fascinating story. We are delighted to present it as part of our Voices of Color program and give 'voice' to a broader and more positive depiction of African-American images, via wide range, quality programming for the whole family.”
“It's irresponsible to open the door to out-of-state companies while we have been working very hard to put licensing and regulatory measures in place. The crux of the matter is, it's operating under an honor system. We don't have these laws right now. I wish they would have waited.”
“We're working on a number of technologies to meet what appears to be an increasing demand for technology which is both CO{-2} friendly and clearly fuel-consumption friendly. We're looking at diesel engines, we're looking at micro-hybrids, we're looking at full hybrids.”
