“Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there's a piece of software that loves us for who we are.”
“The left and the right can do the same thing. The Net can do the same thing for racists as it did for the Dean campaign. Treating your readers not as readers but as participants is a really good way of creating community and getting supporters.”
“[David Weinberger, veteran of Interleaf and Open Text, is now editor of the Journal of the Hyperlinked Organization. JOHO and EGR regularly vie to be weirdest, and a small but influential group of readers is beginning to constellate around this cross-site competition. In an attention economy, gonzo is a strange attractor.] The dogs have it right, ... Customers want to take a good long whiff. But companies so lobotomized that they can't speak in a recognizably human voice build sites that smell like death.”
