“Video is the future of digital advertising - no other advertising vehicle combines the sight, sound and motion of television ads with the interactivity, targeting and measurability of the Internet.”
“Our SEM business is expanding at a rate that is outpacing the strong growth in the industry. Leveraging our industry-leading Decide DNA technology, we continue to attract and secure business from some of the world's best-known brands at an unprecedented rate.”
“Compared to a year ago, advertisers, media buyers and publishers are far more knowledgeable now about what behavioral targeting is, what it can do for an online campaign, and how it can deliver better financial returns to both sides of the ad publishing transaction. As we move into year two, we anticipate that advertisers and publishers will reap even greater rewards as audience segments are further refined, and they become more proficient at being able to focus their behaviorally targeted ads on content areas where high responses can be achieved.”
