“[Consultants say direct account shifts are more likely to be made by entrepreneurial companies or those in which the marketing chiefs work closely with top management.] It's an organization where marketing is leading the agency relationship management rather than purchasing, ... The CMO is closely aligned with the CEO's objectives.”
“[At the Old-Time Radio Convention, which expects 600 attendees this weekend, leaders have begun inviting television stars -- over the objections of purists who argue that only radio performers should be welcome.] If it becomes 'Friends of Old-Time Television,' I'm out of there, ... Let's Pretend.”
